 | - To create a range of quality skincare and cosmetic products with no compromises in relation to quality and integrity
- To excel in offering superlative products at justified prices
- To remain a leader in skincare, cosmetics and fragrances
- To foster friendship and a spirit of sharing and communication on all levels, in order to create an atmosphere in which people are able to grow, develop and flourish
- To be a totally integrated company with equal opportunity and educational, financial and aspirational support for women and the community at large
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