The vision was, and remains, to launch skincare products specifically designed to deliver tangible benefits in the harsh South African climate, and t formulated on a par with the best international brands in the world. The aim was, and still is, to pioneer and develop a high quality, no-compromise range of natural and botanical skincare treatments – combining the very best of nature and science. There were two motivational factors: • To make women financially independent • To educate South African women in skincare and the proper use of cosmetics In order to achieve the above two ideals, the person-to-person, direct selling method was selected to market Justine products. Over the years, Justine has afforded women from all walks of life, employment, training and opportunities for advancement. The company has been instrumental in improving the self-image and social standing of many thousands of women as a result of the income, experience, enhanced skills and knowledge they have gained. Justine strives to be the company that best understands and satisfies the product, service and self-fulfilment needs of women. | 
