- Make women financially independent.
- Educate South African women in skincare and the proper use of cosmetics.
In order for the new company to achieve the above two ideals, the “high touch” person-to-person direct selling method was selected to market the Justine products. Over the years, Justine has afforded women, from all walks of life, employment, training and opportunities for advancement. The company has been instrumental in improving the self-image and social standing of many thousands of women as a result of the income, experience, enhanced skills and knowledge they have gained.
The name “Justine” came as an inspiration from the great classic “The Alexandria Quartet” written by Laurence Durrel. The heroine “Justine” was mysterious, dynamic, strong and determined, but always feminine and alluring.